Members can assist in a number of ways, including making the initiative's goals and objectives high priorities within their own pharmacy departments. Residents can use the initiative as a thought-provoking theme for research projects. State affiliates can use the initiative as an important focus in their educational and advocacy activities. "Secondary to the primary patient benefits, collectively achieving these goals and objectives across all health systems represents an unprecedented opportunity for health-system pharmacists to positively affect public perceptions," observed Ellen Wilcox, ASHP’s director of public relations.

If you have any thoughts, comments, questions, and suggestions, please email us at email us at 2015initiative@ashp.org.